Views and Visions: Posts from our People

Nathan Maddock
Senior Communications Officer
Sep
20

outlook_media_conference_2017.jpg

Richard Thornton releases the 2017 southern bushfire outlook to plenty of media interest.
Richard Thornton releases the 2017 southern bushfire outlook to plenty of media interest.

Good for your media profile

Not surprisingly, holding Australia's major emergency management conference in Sydney is good for your media profile. Throw in a bushfire near Sydney airport to coincide with the release of the Southern Australia Seasonal Bushfire Outlook and you're bound to get noticed.

This was certainly the case for the CRC, and the AFAC17 powered by INTERSCHUTZ conference more generally, in early September. Each year the conference is our peak time to get CRC science on the airwaves, TV screens and online. The ABC is always keen, and this year sent three dedicated journalists to cover the conference, plus many more covering stories over the phone or popping in to conduct interviews.   

But by far what grabs the attention of the mass media the most from a CRC point of view is the Southern Australia Seasonal Bushfire OutlookAnd with the Kurnell fire burning and under the flight path for Sydney airport two days prioring, my phone was running hot. It was great for the CRC to release with outlook with our partners at the Bureau of Meteorology, NSW RFS, ACT ESA, QFES, EMV, TFS, CFS and DFES to a packed media scrum. All the major TV networks ran the story that night, as did the major daily newspapers and many local papers right across the country. The release was shown live on ABC24, and streamed live on Facebook thanks to NSW RFS.

The live demonstrations at the conference were also a popular media item, and a diverse range of science covered too - animal emergency management, effective emergency warnings, our changing climate, heatwave impacts and community fire preparedness being just some of the many subjects covered.

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